Online Marketing is Content

Online Marketing is Content.

I read a great article today: “Why is Content Marketing Today’s Marketing? 10 Stats That Prove It”. I constantly try to convince businesses to invest in content as, today, it’s the most effective means of online marketing. However, many still don’t understand why.

When I say “content”, I mean quality content…. It is not easy to get high quality content. No one gets it right at the beginning. However, practice will make perfect and it is worth investing your resources.

Those with stellar, authentic content can experience about 8 times more website traffic than those who don’t really bother. Consumers are becoming increasingly shrewd and knowledgeable about getting rid of the advertising they don’t want to see, so content is becoming the only way to get the message across. There is now ad-blocking software on Firefox, Google Chrome, Safari and Internet Explorer. One such example is “Purity” that can be used on Facebook and lets you remove ads you’re your newsfeed. As a paid advertising is increasingly becoming ineffective and a waste of time.

In August 2015, 198 million people around the world were using ad-blocking software (adblock).

  • Ad blocking grew by 41% globally in the 12 months leading up to June 2015.
  • In the US, it grew by 48%to reach 45 million active users in the 12 months up to June 2015.
  • In the, UK ad blocking grew by 82% to reach 12 million active users in the 12 months up to June 2015.

This is a trend that is unlikely to reverse. Meanwhile, consumers want to interact with good content and they actively welcome it. This is where your content comes in and this is where your online marketing can become effective.

Not only does good content drive more traffic to your website, it also makes your audience spend more time on your site, promotes higher engagement, it costs about 60% less and drives high conversion rate.

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